Pirelli & C.

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GECAM - White Diesel

In 2009 there was a significant drop in sales compared with the same period of 2008 with volumes down 22.6% and the average unit price down 17.2% owing to the lower price of diesel and the different weight of the sales channel, with a recovery of profitability of 1.6 points. The reduction of sales volumes in Italy (-35%) was due in part to the lack of purchases by ATM and Bertani, and to the widespread slowdown in the economy that characterized the first nine months of the year only slightly offset by an increase in business in France (+6% compared with 2008).